Growth

7 Reasons why Product Management continues to play a greater role in SaaS

7 Reasons why Product Management continues to play a greater role in SaaS

Great products are the lifeblood of every tech company, whether young or mature. Within the current SaaS landscape — especially regarding self-service and transactional sales models where switching costs tend to be lower and differentiation is more difficult — the role of Product Managers cannot be emphasized enough.